Why Promotional Products Still Work in this Digital Age

We know what you’re thinking. It’s 2018 and no one still uses promotional products to increase their brand awareness. Although it’s true that a large portion of businesses use online platforms to promote their company’s, but it’s not always the case. Marketing has become harder and harder, due to the large amount of online competition. Promotional Products can still have positive impact on your business. Here are some reasons why you should still use promotional products.

They Reach A Large and Targeted Audience
According to Promotional Products Association International, 89% of consumers have received a promotional product in the past 6 months. Also, 79% of those who received a promotional item researched the brand. Lastly, 83% are more likely to do business with the brand they receive the giveaway from. These statistics prove that promotional products clearly are still relevant. Promotional items have the highest chance of reaching your targeted audience. Customers can simply ignore and skip ads. When you physically hand a customer your item, you are directly reaching your intended audience.

They Last
Studies have shown that customers keep their promotional items for up to 8 months. It’s a lot easier for someone to exit out of web page or click out of an online advertisement. One of the most important aspects of the promotional item is that fact that it’s free. It’s almost impossible to reject a freebie, regardless of the size. It’s a great way to show that your brand cares.

They’re Useful
People still drink out of cups and use umbrellas when it rains. These are only two examples out of thousands of promotional items that people use on a daily basis. Promotional items don’t have to be something someone uses once and then never again. Your business will gain brand awareness every time your promotional item is used.

They’re Inexpensive
Online advertisements can cost a business thousands of dollars. Promotional products can work with your budget and you don’t have to pay a fortune. Items like beach balls and water bottles can leave a positive impression on your customers without breaking the bank.