The world of promotional products for your business can be a daunting one, full of boundless opportunity and creative interpretations of brand. It can be challenging to choose what to give, when to give, and ultimately assess the added value back to your company. We’ve rounded up four of the most interesting and relevant facts about promo products to give you a glimpse into the highlight reel of what we know and do so well.
“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.” - Simon Mainwaring, award-winning Branding Consultant
Successful businesses expand beyond the perceived realm of external marketing by focusing on brand perception internally. Employees are the most important asset of a business, in that they hold the power to either reinforce or break a brand’s promise to the public. Highly engaged employees are 38% more likely to have above-average productivity (Workplace Research Foundation). External awareness and perception of an organization are greatly influenced by the internal culture and level to which employees embrace the company’s mission.
Building brand ambassadors within a business structure can be simplified through a few touch points. An employee needs to feel recognized and incentivized to produce at their highest level, and take the company’s goals to heart. Branded materials can help to facilitate this feeling. Awarding company plaques or prizes for employee achievement can boost morale and create healthy competition to service the brand’s promise.
To balance individualized rewards, a business must be prudent to the importance of encouraging teamwork. Brands build toward their ultimate potential when the entire population of the company collaborates effectively to achieve a common goal. Reiterating the necessity and benefits of team effort can be accomplished through branded apparel, such as casual logo shirts for Fridays or collared polos with the brand name. Giving branded apparel to the team will create a sense of community and connection, without needing to introduce a uniform or strict dress code. Culture will flourish under a united visual aesthetic that aligns employees with each other and the company’s brand simultaneously.
Purpose-driven employees will separate your business from the competition. Those who feel trusted, supported, and undivided are more likely to reinforce a brand’s promise to the public on their own volition than anyone. Companies with a higher sense of purpose outperform others by as much as 400%, and branded materials promote an aligned company vision. Connecting internal perception with external marketing through creative eye-catching elements will lead employees to continually associate positivity and production with a company’s brand.
As the holiday season swiftly approaches, it is time to put a plan in motion for your employee gift strategy. Gifting before the New Year is a wonderful practice to keep momentum moving as the holidays inevitably provide employees with distractions. Recognition is proven as one of the most effective avenues to improving work motivation and employee engagement. To simplify the decision-making process, we have broken down employee gifting into three simple categories.
Holiday gifts that can be used and displayed by team members at work are a great option for companies that operate primarily in an office space. Desk gifts also work well for remote employees, since it draws a tie back into the employees who work together in person. A fun idea for a gift in this category is a tin of sweet treats, branded with the company logo. Hershey kisses are an awesome way for employees to self-reward as they work through the long days headed into holiday season!
If your company has a culture that would rather not gift food, we have another great option for desk-displayed presents: company mugs or branded thermoses. Caffeine will be key in helping employees through the holidays, and what better way to say “thanks for all your hard work” than with a reusable container for their coffee or tea consumption. Gifts of this kind also add a bit of color to an office routine that typically consists of white styrofoam cups. It’s a win-win!
If you think your employees would appreciate a gift with a cozier or more sentimental flavor, consider the option of gifts they can use at home. For example, a branded Holiday Candle Set is the perfect way to send a message for the team to relax while taking time to celebrate the season. Another simple gift to engage employees emotionally with the company is a keepsake. Holiday ornaments with the company logo are a subtle route to connect positive feelings with your brand, even while employees are away on vacation.
Last but not least, our favorite strategy for employee gifting is the combination approach. Pairing a material gift with an intangible one forms a wholesome present that employees will surely appreciate. Make an awesome impact by surprising employees with an extra day of PTO or something of that nature, combined with a gift of branded apparel or accessories. Convey the message that you hope they use their company vest, quarter-zip, or branded weekender bag while enjoying time off!
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