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As humans, we look for ways to engage with others. As a business, you want to interact with others in a way that sparks their attention and curiosity. Promotional products are not only a great way to start a conversation at a trade show, but they allow the consumer to continue the conversation every time they use the product. Using hats and mugs as your promotional product may seem standard, but there is power in simplicity. Check out just how powerful a simple mug and hat are.
Power of the mug. By holding your customers morning cup of joe for them, you're doing them a favor. Being apart of this everyday routine serves as a subtle reminder that you are always there. So, when there comes a time when your services are needed, they will think of you, not your competitor. Plus, who doesn’t need another mug? Power of the hat. Day at the beach with friends calls for a hat and a photo op. Before you know it your logo is featured on the consumer's latest Instagram post or displayed in their new profile picture. As a result, your brand recognition is growing, whether others consciously realize it or not. This hat can also spark some beach conversation. For those that don’t immediately recognize the brand, they may ask questions, opening the floor to a sales pitch for your company. When customers share their experience with a company, it creates a whole new level of credibility.
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When investing in promotional products, we understand that you want to know just how your business can benefit. The Promotional Products Association International (PPAI) has conducted research on the impact of promotional products in the growth and recognition of your business. The results show the power of promo products, see for yourself!
8 in 10 people own promotional items. Whether it's t-shirts, water bottles, pens, flash drives, sunglasses, or koozies, these items have become part of many people’s daily lives. Product retention shows that about half of the people that receive a product will keep it for more than a year. Despite what you may think, the cups you gave out last year at the local summer festival did not go straight into the trash. Rather, they were brought back to people’s homes and were used for a significant period of time. 88% of consumers can recall the name on a promotional product they received in the last 24 months. Promo products have proven higher recognition rates than other forms of advertising such as TV and print ads. As this physical item sits in people’s homes and they utilize it in their daily routines, they are subconsciously creating a brand identification in their heads. Promotional materials that can be used in the kitchen have the highest success rate. Kitchens items have been 91% successful followed by 74% success for items used in the workplace. |
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August 2019
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