Looking for an affordable, creative edge to promote your business? Promotional products provide a uniqueness that can help you stand out amongst the crowd. Here is how promotional products can help you grow into the business you strive to become.
Increase brand recognition. There was once a time when people did not recognize many popular logos that we all know today. Handing out promotional items at public events like trade shows, community gatherings, festivals, and fundraisers is a great way to build brand awareness.
Creative edge. Anyone can hand out a business card and everyone does. Business cards can easily float to the bottom of someone's purse or get left behind in pants pockets that end up in the wash. Something different and unique makes for a more memorable message. Promotional products can be your creative and competitive edge.
Low cost. When buying in bulk, promotional products will not break the bank and you will have the supplies to reach a large population. For small businesses, a raffle give away can create excitement and interest for what is to come. A little gift with your purchase is a “thank you” that goes a long way.
Presence. A pen, note pad, water bottle, tote bag, or sticker that potential clients or current customers are using serve as a reminder to them that you are around when they next need your services. Plus, when your promotional items make appearances in the community in the hands of customers, it forms credibility.
Everyone loves free swag and your employees are no exception. Whether you gift your employees with a cool branded hat, sunglasses with your company colors, or a koozie for the annual company picnic, it is a gesture that goes a long way. See just how a little swag can improve your company culture and increase morale.
Break the ice. For a new employee coming in on their first day, you can have a little company starter pack waiting for them--maybe a t-shirt, water bottle, and sticker. Walking in on the first day and seeing a little package waiting for them at their desk can make all the difference in making them feel welcomed and show you care.
Recognize achievements. Little goodies for a job well done on a project show your employees you appreciate them. Creating a rewards program can serve as a little competition and boost motivation. It feels nice to get a little pat on the back and even nicer when there are gifts involved.
Excuse for employees to share what they love about work. When your employees spend a leisurely Sunday in the park tossing around a branded frisbee or show up to a 5k wearing a company baseball cap, people notice. It’s a great conversation starter and is a gateway for your employees to boast about your company, what a great place it is to work, and the variety of services you provide. Your employees become walking billboards for you without even realizing it.
Write something about yourself. No need to be fancy, just an overview.