Tailgating season is upon us and is the perfect time to consider football promotional products! Whether you’re throwing a party for an upcoming game or you’re a part of a corporation looking to sponsor a sporting event, promotional products are always a huge hit. Family, friends, and clients will consider these as useful and fun party favors that double as advertising for your company.
 
Keeps Them Quenched –
No one likes a warm soda or beer, so offer can coolers to guests as they arrive to keep their drinks refreshingly cold throughout the game. Would they rather pour their beverage into something? No problem! Customized mugs and stadium cups are the perfect addition to any tailgate. If your group has multiple drinks that need to be kept cold and on the go, try out a personalized cooler.
 
Keeps Them Warm –
If you live in the Midwest, you know how cold it can get from November to February. Fleece hooded sweatshirts and flannel joggers are two apparel items that will undoubtedly keep people cozy on a cold day when they cheer on their team. Promotional blankets are another great option because they add extra warmth and fold up into themselves to easily be carried to and from the stadium.
 
Keeps Them Entertained –
With promotional items like pom-poms, cow bells, frisbees, and lawn games, you’ll be sure to liven up the crowd. Tailgate parties are a great way to mingle with other fans, so invite people over to join in on a game of ladder toss or handout foam footballs for everyone to throw around. When the game starts, get out the noise makers to pump up the crowd and cheer on each football team!
​

​Millennials are said to be the most powerful consumer generation.  A great deal of the growth of the economy lies in their hands. Therefore, the success of your business can be determined based on the relationship you form with millennials.  The Promotional Products Association International (PPAI) did a study on this generation and their relationships with promotional products. Here is what we took away and want to share with you.
 
Who are they?  Generations before millennials, individuals had goals that were only driven by money in the workplace. Now, however, these individuals are driven to find purpose in their work more than ever. They do not want bosses but rather coaches that will help develop their strengths instead of correcting their weaknesses. This connected, diverse, intelligent mass of people are not immediately brand loyal because they are primarily driven by engaging customer experiences.
 
What do they want from advertising? Only 1% percent of millennials said that a compelling advertisement will make them trust your brand more.  Well, that is not leaving you with the best odds is it? Millennials value advertising that is visually appealing followed by a message that is clear and concise, thought provoking, and personally resonates with them. 
 
What does this mean for your business? Millennials want advertising that breaks tradition and promotional products can be a great way to do just that. According to the PPAI study, 88% of millennials have a more favorable perception of the brand after receiving a promotional product. The gift of a promotional product creates brand awareness and keeps you top of mind. Many millennials report keeping these products for extended periods of time after they receive them. The number one reason they keep a product is because it provides a practical function to them. You could be the one to hold their morning cup of coffee with a mug or save the day when their phone dies with a power bank.