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Trade shows cost you both time and money, so you want to make the show worth your while. The setup of your booth can have a great impact on the engagement and response you receive from the visitors. From promo swag to banners, we have got the keys to drawing the crowds in and getting them talking.
Promo swag. It is highly unlikely that people will be raving about the pen they just received from your booth with fellow trade show attendees. You want something exciting that people are dying to get their hands on (check out our blog post about hand spinners). Quality is key. Choose something that people can use for years to come and something that will serve as a reminder of your brand when you are no longer with them. Banners that catch the eye. Less is more--keep it crisp, clear, and direct. A simplistic and clean design can go a long way when you know your audience. Create a message that speaks to your target audience. Remember, a picture is worth a thousand words. So, design a banner that incorporates pictures that play off of your textual message. Utilize technology. Have devices displaying videos or images that represent what your company does. This is a great visual and talking point during your conversations, but also serves as a source of information for booth visitors when you are busy with other guests. It may be helpful to have a station where there is a computer or tablet with your website up and people can browse what you have to offer. Make it interactive. Demo your product. We understand that not all products and services can be demonstrated, but if you have one that can be, use this to your advantage. If you have a product that can not be demonstrated, there are other interactive ways you can pull people in like hosting a game.
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 Overnight, hand spinners have taken the world by storm. What started as a gadget to help nervous children has become so much more. Adults have caught wind and joined the bandwagon of hand spinners worldwide. As a device to help with distraction and nerves, it now serves as a toy and has been spotlighted all over Social Media, news coverage, and the internet. As a must-have gadget, this is a perfect promotional gift.
Before the Spring of 2017, hand spinners were not talked about, much less thought about. Now, when searching “fidget spinner,” the popular name for these hand spinners, on YouTube...12 million videos appear. People are sharing how-to videos, commentary, tricks, and funny moments. This serves as your opportunity for free advertising. This hand-held device can display your company logo across the center. Many producers of this product state that the demand has far exceeded the supply. So, if you can score some hand spinners to pass out at a trade show or hand out simply as some company swag, you will be ahead of the game. At a low cost, you can provide potential clients or employees with hand spinners. For years people have given out pens, notepads, apparel, cups and koozies, but hand spinners are unique. It is not something that is going to end up in the back of their closet, buried in a random drawer, or thrown away. It is a product that people will use. At trade shows, concerts, festivals, or fundraisers, you can have the hand spinners spin while laying flat, or have your employees playing with them to peak people’s interest. Wherever you may be for your next event, put a spin on your business with custom hand spinners. |
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August 2019
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