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“Somewhere someone is looking for exactly what you have to offer.” - Louise Hay To add on to this thought, we’d like to ask, “How will they know who you are or where to find you?” The business of branding can be a tricky one to navigate. Brand recognition ultimately leads to word-of-mouth marketing, which is the most profitable source of advertising. Here are a few simple steps to making that connection happen for your business:
REFRESH Refresh the image of your brand with the help of Olive Promotions. We offer professional artwork services to help you reinvigorate your business. New logo design, refurbishing existing imagery, and embroidery file creation are just a few of our areas of expertise. Before spreading your brand out to the public, be sure it portrays an image that is timeless and memorable. Quick association will help your brand grow! REVIVE Once you’ve revamped and refreshed how your brand appears, it’s time to think through how you want that image portrayed. Whether it’s new employee apparel, customer accessories, or other premiums, Olive Promotions is the go-to avenue for you! We will assist with all of your needs, from bags to mugs to customized trinket gifting, and help you put ink to an idea! Our services for decoration include embroidery, silk screening, patches, laser engraving, heat transfer and more. Place your refreshed logo on virtually every surface imaginable. REACH OUT This third piece of the puzzle is vital to marketing your brand. You need to brainstorm who your target audience is and determine how best to reach out. Without proper brand recognition, word-of-mouth marketing is virtually impossible! You need your business’ brand to stand out among the competition. A potential new customer should be able to see your product, make the connection to who you are, and ultimately take the action of getting involved with your brand. Existing customers are key as well. If a friend asks them where a product is from, it is necessary for your success that they are able to associate your brand’s name in order to make the connection for potential new business.
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All businesses rely on the strength of brand to push a company to new horizons. Expansion through new locations, added product lines, employee hires and promotions can all be accurately reflected through brand messaging. On the same note, businesses with a weak or tarnished brand are not likely to succeed in the marketplace. Recognizing the impact of tangible products as a tool of brand reinforcement and soft-touch advertisement is key to the discussion of tasteful promotion and engaging branding strategy.
Ultimately, the purpose of promotional products is to generate new business. Maintaining the brand image, spreading positive messaging, and getting creative with content are all crucial cogs in the wheel; However, without manifesting a sale, those sentiments fall flat. Generally speaking, people who receive promotional products for free are likely to continue engaging with a specific company. So what are the steps to offering free promo pieces? Simply put, the formula looks something like this: Recognition leads to trust, then adds value in order to generate new business. Think about all of the promotional products you currently have in your home or workplace. Are you more likely to order pizza from the local Italian shop that gave you a magnet for display on your fridge? Do you continue to return to trusted brands for your business or personal needs because of the frequency you slip on a logo quarter-zip or t-shirt? Does your morning cup of coffee typically live in the same rotation of promotional mugs? If your answers to the above questions fall into the realm of “yes,” Congratulations! You are in tune with behaviors of the general public, when it comes to brand engagement. Usefulness and frequency of visual connection through promotional products drive a large number of consumers to repeat loyalty with certain brands. Also, consumers are more likely take the plunge on trying a new company if they feel comfortable and trusting of the brand. What may be of cost to your business in the short-term will ultimately add value back to your brand. Free offers to your consumer-base will create repeated business interactions, as well as the generation of new business derived from recognition and trust. |
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August 2019
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