The holiday season only comes around once a year and is the perfect time for businesses to take part in gift giving. Other than being in the seasonal spirit, there are several reasons to give holiday gifts to each of your stakeholders.
The holiday season is an excellent time to show your appreciation in a bigger way. Thus, remember to thank frequent or high-value customers for their loyalty with corporate gifts. This ends the year on a good note and starts the next year off on the right foot. Customers who feel appreciated and valued tend to stick around, increase their purchasing, and recommend your business to others.
As with customers, a business would not exist without its staff members. More than 60% of businesses give gifts to employees during the holiday season to show their appreciation for hard work over the past year. This in turn, makes employees feel valued and improves their overall work satisfaction. This also fuels pride in the brand and even boosts productivity.
Keep Your Brand Front and Center
Even though your customers will likely receive other business-related gifts or greeting cards, you don’t want to stand out as the one who didn’t send anything. Giving holiday gifts keeps your brand top of mind with customers, prospects, and even lapsed customers. The more they see and hear about it, the greater the chance they will remember it when it’s time to make a purchase or respond to a call to action.
Things to consider
When choosing holiday gifts, be sensitive to others’ religious beliefs and cultures. Also, try avoiding gifts that end up in re- gifting collections by getting something practical for people to use. Lastly, avoid buying cheaply-made items that can break or malfunction easily. These will leave a bad brand impression on your recipients and likely end up in the trash.
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