Millennials are said to be the most powerful consumer generation. A great deal of the growth of the economy lies in their hands. Therefore, the success of your business can be determined based on the relationship you form with millennials. The Promotional Products Association International (PPAI) did a study on this generation and their relationships with promotional products. Here is what we took away and want to share with you.
Who are they? Generations before millennials, individuals had goals that were only driven by money in the workplace. Now, however, these individuals are driven to find purpose in their work more than ever. They do not want bosses but rather coaches that will help develop their strengths instead of correcting their weaknesses. This connected, diverse, intelligent mass of people are not immediately brand loyal because they are primarily driven by engaging customer experiences.
What do they want from advertising? Only 1% percent of millennials said that a compelling advertisement will make them trust your brand more. Well, that is not leaving you with the best odds is it? Millennials value advertising that is visually appealing followed by a message that is clear and concise, thought provoking, and personally resonates with them.
What does this mean for your business? Millennials want advertising that breaks tradition and promotional products can be a great way to do just that. According to the PPAI study, 88% of millennials have a more favorable perception of the brand after receiving a promotional product. The gift of a promotional product creates brand awareness and keeps you top of mind. Many millennials report keeping these products for extended periods of time after they receive them. The number one reason they keep a product is because it provides a practical function to them. You could be the one to hold their morning cup of coffee with a mug or save the day when their phone dies with a power bank.
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