Promotional Products Highlight Reel

The world of promotional products for your business can be a daunting one, full of boundless opportunity and creative interpretations of brand. It can be challenging to choose what to give, when to give, and ultimately assess the added value back to your company. We’ve rounded up four of the most interesting and relevant facts about promo products to give you a glimpse into the highlight reel of what we know and do so well.

1. 8 in 10 consumers own between one and ten promotional products.
   When you think about it, 80% is a truly massive statistic. Your company could reach so many individuals and households with your brand’s message through promotional products. Recognition is key to building consumer trust. If you can get your brand into the hands and minds of 8 in 10 people, you are one step closer to the next business development opportunity.
   
   
   
2. 53% percent of these people use a promotional product at least once a week.
   This is great news! Not only is your brand in the majority of consumers’ lives, but the promotional products you provide actually serve a purpose. Whether it be a mug, branded pen, or freshly printed t-shirt, your brand is adding value to consumers’ routines on a regular basis.
   
   
   
3. 91% of consumers have at least one promotional product in their kitchen; 74% have at least one in their workspace; and 55% have at least one in their bedroom
   If the last fact had you wondering how weekly use is possible or measured, here’s a breakdown of percentages. A staggering amount of consumers use promotional products in the kitchen. Branded drinkware could place you in the thoughts over 90% of your brand’s consumers daily. Nearly 3 in 4 consumers have promo products involved in the workspace - think branded calendars, pens, paperweights, etc. The possibilities are endless! Lastly, in the bedroom, your brand’s message may be one of the first and last pieces of a consumer’s day via a logo shirt, hat, or notepad to name a few.
   
   
   
4. Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.
   With all this information in mind, let’s talk about where you should go with your promotional product strategy. By order of popular demand and frequency in consumer homes and workplaces, wearables take a strong lead, followed closely by four other buckets of promotional product options. This method of advertising and consumer connection is proven to add value to the customer as well as your company’s brand strength. The higher your visibility, the more likely chance your brand has of achieving a positive impact and reaction from your loyal patrons. Take the next step in developing your business in the new year by committing to a promo product strategy for 2017 - the facts are in your favor!
   

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