Everyone knows that tradeshows are perfect opportunities to showcase your products and promotions. What a lot of people don’t know about are the common mistakes companies make at these networking events. Tradeshow success is measured by how much you put into it. Here are three tips to help you avoid those common mistakes.
Not Having a Hashtag
Everyone is on social media, especially Twitter. Events and tradeshows are a perfect opportunity to engage with your potential customers. Make sure you have a hashtag for the tradeshow or event you’re participating in. Having a theme for your booth can make it easier to come up with a hashtag. For example, if you’re at a Social Technology Show, you should use #STS and @thenameofyourcompany. Lastly, make sure you’re consistent will all of your hashtags. You don’t want all your hard work to be for nothing!
Waiting to Post on Social Media
Communicating with your social media followers is a must. If they don’t know when you’re going to be at the tradeshow, they most likely will not attend. You should post about the event at least four weeks in advance. This allows enough time for someone to work out their schedule. You should post on at least three different social media channels before the show. The best social media channels to use are LinkedIn, Facebook and Twitter. However, you may want to post on Pinterest, if your product is elegant enough.
Weak Giveaway Branding
Anyone who visits a tradeshow always looks forward to giveaways. You should understand how long you think someone is going to use your giveaway. Consider the wear and tear on your giveaway before making your final selection. Make sure your giveaway branding is attractive and appropriate. Depending on your brand, make it look professional. If your brand is more fun and playful, then show it. At the end of the show, you want to make sure that person remembers what you’re all about.
Write something about yourself. No need to be fancy, just an overview.