In today’s world, there are hundreds of ways businesses market themselves. From Facebook advertisements to Google Adwords, businesses invest a lot of their time and money. However, the question almost always comes down to, “Am I getting a good return on my investment?”
If you’re looking for one of the best ways to get your name out there, promotional products will enhance your marketing campaign. Promotional products are inexpensive, simple and useful. Don’t believe us? We’ve got the facts to prove it.
Let’s start off by talking about promotional products in general, then we’ll get down to the nitty gritty details. If you’re concerned about people using promotional products, you’ll be surprised to know that 8 in 10 people own between 1 and 10 promotional products. No matter what promo product you’re promoting, it’s bound to be used by someone. It’s also good to know that 53% of these people are using these promo products at least one time per week. Not only do these people own a promotional product, but they are using them as well. The average number of months people are keeping their products is 6.6.
Promo Product Effectiveness
If you’re still wary about purchasing promotional products, we’ve got some numbers that will give you peace of mind. 74% of consumers have at least one promotion in their workspace. Not only that, but 55% of people had done business with the advertiser before receiving a promotional product. People are bound to see or spread the product by word of mouth. Speaking of word of mouth, 66% of consumers pass along the promo products they no longer wish to keep. Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone. Friends are showing friends who then show friends. It’s a win-win situation.
Promo vs. Traditional
Now you’re probably wondering about the numbers between traditional advertising methods and promotional products. When it comes to marketing, brand impressions play a large role in measuring how your campaign is doing. A brand impression is when someone sees your brand or advertisement. Worried about spend? On average, promotional bags receive 1,000 impressions per $1, compared to primetime cable which receives 200 impressions per $1. Talk about bag for your buck. Aren’t convinced? Calendars and shirts combined receive 533 impressions compared to newspapers and magazines which receive 56 impressions. These statistics prove that promotional products are bound to receive a great return on your investment.
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