At Olive Promotions & Apparel, we emphasize three values: Relationships, Service and Reliability. When it comes to trade shows, we know exactly how to tie in these ideas to move your brand from dimly lit to brightly exposed.
Arguably the most important aspect of a trade show is networking, so let’s dig in on relationship-building. Attendees and vendors trade business cards, premiums, and pamphlets to stay relevant on the scene. This practice covers the “During” component, which covers a few bases.
We suggest you get ahead of the crowd to make your mark both “Before” and “After” as well. Your brand can earn a home run!
Before: Prior to the trade show, do some leg work in your network. Alert clients and friends of the upcoming show. Like, Share, Comment, Hashtag and Add any company or contact of relevance to your brand. Prep yourself and other brand representatives on the highlight reels of the competition. Be sure to set a clear narrative of how your business stands out. And, if you have an attendee list, send them an email in advance with a special offer to stop at your booth.
During: Leverage your social media presence to draw in listening ears and curious eyes. Curate meaningful conversations. When you make a connection, be sure to nail down next steps. Get into the habit of discussing, “Where do we go from here?” Keep an organized list of contacts’ information. Jot down specific talking points from your interaction to inform a personal follow-up. Can you offer a giveaway to guarantee a follow up? Or, can you create some buzz and excitement with your booth display?
After: Once the show has concluded, do not stop the momentum. Send thank you notes, confirm scheduled meetings, and offer freebies or discount codes to anyone who stopped by your booth. Keep in mind, business deals typically do not launch until the sixth or seventh touch. Keep folks engaged. Stand out and keep moving.
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