Holiday Gifts: The Importance of Thanking Your Customers

Customer Appreciation Strategy.
Gratitude Game Plan.
Building a Loyal Customer Base via an Integrated Approach.

Buzzwords have built a layer of complexity around a concept that has been ingrained in us since we were too small to reach the cookie jar. Corporations and online training programs for businesses have draped an elusive veil over an idea that we were raised to innately understand. Let’s peel back the layers and skip the catch phrases.

Our message is simple:  Say “Thank You.”

Why?
So we’re on the same page – it’s important to say Thank You. But why does this matter? Does it really make a difference? In theory, of course. But in practice? Prove it.

Forbes asserts that 68% of consumers change companies because of “perceived indifference.” Another study assessed that 82% of customers will leave because they do not feel cared for by a brand (Rockefeller Group, 2016).

That’s right. Your brand could potentially lose seven out of every ten customers simply because they do not feel valued. So does saying “Thank You” truly have an impact? The answer of course, beyond shadow of a doubt, is absolutely YES!

How?
These facts may seem daunting but here’s the silver lining: we’ve broken down the method of saying thank you into a formula as easy as 1 + 1 = 2.

Sentiment + Keepsake = Appreciation.

Derive your sentiment from an honest idea. Convey a message that your brand knowingly holds true. Then combine your gratitude with a branded keepsake item. Choose something that you you know caters to your customers’ interests (and is branded with your logo!).

What’s the reward for thanking those who support your business? What else is to be gained from saying thanks?

The Importance of Acting Now
97% of customers will remain loyal to a brand that acknowledges their value and appreciates their business (Customer Loyalty Statistics, 2016). Virtually every consumer acknowledges the importance of feeling heard.

You have the perfect opportunity this holiday season to continue thriving and growing. Add value, show appreciation, defy odds and retain business. Keep the customer thinking of you well into the New Year.

All you need to do is say “Thank You.”