Summer is coming to a close and the weather is getting colder. The leaves are changing to those colors we love. What does this mean for your business? It’s time to bring out the fall promotions. Here are some great promotional ideas you should consider using during this season.
Hosting Fall Events
Hosting an event at your business location is a great way to get your brand out there. The event could be anything related to autumn. If your event is located near a school you could hand out back-to-school promotional items to students. A USB device is an excellent fall promotion idea for back to school. Start off by getting your business logo stamped on the front and give them out to students. The best part is that students will actually use this freebie for their schoolwork making it a fantastic choice for a fall promotion.
Using Fall Color Schemes
Because fall is a season of changing colors, you can incorporate the classic hues into a promotional sale. The different shades of fall foliage inspire pictures and events as people look for the transitioning leaves. One way to use foliage to your advantage is by running a promotional sale based on the color of your merchandise or company. After choosing a color to focus on each month, you can reduce the price on all of the products that are available in that color scheme. The fall colors typically resemble orange, red and brown. However, the three main colors associated with changing leaves are red, yellow and orange, but you can add more or less depending on your product.
Utilizing Football Promotions
Although football season begins during the summer and ends in late January, fall is the perfect time to celebrate one of the most popular sports in America. Although some states have more dedication to the sport than others, you can run these promotions so they can be applied to any state or region.
If you’re in need of football ideas, consider running a weekly deal based on one of the big games going on. There’s usually a game every week that football fans are dying to watch. You can ask your customers who they want to win the game. You can keep track of responses in a notebook or on a spreadsheet if there is a computer nearby. Once the game airs, customers who guessed right can receive a special discount.
Make sure to take advantage of some of these fall promotions ideas this autumn. These ideas can be expanded upon, or you might even have your own brilliant seasonal promotions idea that you’ve been thinking about. Either way, you should make sure your strategy is on the right track this year to generate the type of exposure you’re looking for. Fall promotions are an incredibly important tool this time of year.
Write something about yourself. No need to be fancy, just an overview.