5 (Unexpected) Facts About Promotional Products

In today’s marketing world there is a hyper-focus on measuring return on investment (ROI). Using data and research to plan marketing campaigns and create new ideas, such as incorporating promotional items, will always yield greater results. That's why we’ve put together a few interesting facts about promotional products to backup your sales and marketing strategy!

Think about your target audience
Think about your target audience when planning a campaign using promotional products. There are a number of different items that we are happy to recommend if your campaign targets a particular demographic. For example:
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• Men are more likely to own and keep shirts and caps.
• Women are more likely to have bags, writing instruments, and calendars.

Spending a little extra time planning out your promotional campaign and thinking about what value you can bring to your audience will go a long way.

Pick items that are useful
77% of consumers say a promotional product’s usefulness is the #1 reason to keep it. Picking a product that is useful in everyday life will increase the likelihood that your audience keeps it and continues to use it. The end result is continuous brand exposure for your organization. Take a look around the office or the kitchen and imagine what might be useful. We provide custom versions of these items!

Use promotional items to increase overall campaign effectiveness

• Adding a promotional product to the media mix increases the effectiveness of other media efforts by 44%.
• 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years.

Using promotional items in conjunction with other marketing media efforts will increase your brand exposure. Consider doing a contest on social media to win custom promotional items. This is an excellent way to interact with your audience and spread brand awareness at the same time. The opportunity is endless!

Pick promotional items that will gain brand exposure

• 31% of consumers own a promotional bag.
• Bags generate more impressions than any other promotional product in the U.S.
• Wearables, writing instruments, and bags are the top three product categories.

At Olive Promotions, we have worked with nearly every type of business and made recommendations for all sorts of different campaigns. Your success is our success and we have thousands of different items to choose from. Give us a call to chat about your goals and see how we can help!