We know what you’re thinking. It’s 2018 and no one still uses promotional products to increase their brand awareness. Although it’s true that a large portion of businesses use online platforms to promote their company’s, but it’s not always the case. Marketing has become harder and harder, due to the large amount of online competition. Promotional Products can still have positive impact on your business. Here are some reasons why you should still use promotional products.
They Reach A Large and Targeted Audience
According to Promotional Products Association International, 89% of consumers have received a promotional product in the past 6 months. Also, 79% of those who received a promotional item researched the brand. Lastly, 83% are more likely to do business with the brand they receive the giveaway from. These statistics prove that promotional products clearly are still relevant. Promotional items have the highest chance of reaching your targeted audience. Customers can simply ignore and skip ads. When you physically hand a customer your item, you are directly reaching your intended audience.
Studies have shown that customers keep their promotional items for up to 8 months. It’s a lot easier for someone to exit out of web page or click out of an online advertisement. One of the most important aspects of the promotional item is that fact that it’s free. It’s almost impossible to reject a freebie, regardless of the size. It’s a great way to show that your brand cares.
People still drink out of cups and use umbrellas when it rains. These are only two examples out of thousands of promotional items that people use on a daily basis. Promotional items don’t have to be something someone uses once and then never again. Your business will gain brand awareness every time your promotional item is used.
Online advertisements can cost a business thousands of dollars. Promotional products can work with your budget and you don’t have to pay a fortune. Items like beach balls and water bottles can leave a positive impression on your customers without breaking the bank.
Summer is just around the corner and it’s time for all those warm weather activities. We know you’ll be going to the beach and watching those perfect sunsets. You’re going to need something to keep your drinks nice and cold. Look no further than the Arctix™ 3-in-1 Insulator.
This insulator will be sure to keep your drinks at the perfect drinking temperature. No one likes to put their hands on a sweaty drink container. Don’t worry, this drink insulator does not produce any type of drink sweat. The insulator has an 8-8 Stainless Steel dual wall construction. It’s Copper lined, vacuum insulated deep draw liner will maintain optimal drinking temperature.
The Arcitx ™ is made with FDA compliant materials and includes a see-through screw on lid. Luckily there’s a twist top rubberized ring that can hold a standard 12 oz. can or bottle. If you’re at a picnic on a bright summer day, the insulator can be easily stored. The product size is 6.313"h x 3.25"w x3.25"d. Make sure not to put this in the dishwasher because this product is hand wash only.
If you’re holding a summer event outside, these make perfect giveaway items. Just slap your company logo on the side and start distributing. Here’s a quick tip: handing out fewer items (Arctix™) to a smaller audience can be more effective than giving out a lot of items to a wide audience. What’s nice about the Arctix™ is that your potential customers can use it more than once. They will constantly be reminded of your company. Whatever your event may be, make sure to get the Arctix™ 3-in-1 Insulator.
The cold days are almost over and spring is right around the corner. It’s time to start thinking about your spring and summer events. Spring is prime season for outdoor events, specifically trade shows. Now is the time to show off your business outside. There is a lot of room for creativity, but there are some products that you must have for your outdoor trade show.
Before you set up your products, you’re going to need a tent or two. Tents are key in any outdoor event. Tents will allow you to make your business stand out. They’re great for trade shows because they’re lightweight, easy to transport and quick to set up. With some awesome graphics, you can create an attractive display with almost no work.
Also, tents are easily customizable. You may or may not want to create a certain effect when people are looking or walking to your tent. You can use full or half walls to potentially enclose the inner space. This is great for showcasing a particular product that might be difficult to see in the sunlight.
Tip: If it’s going to be scorching hot, make sure you have some fans or some sort of A/C unit. Your tent will be more attractive.
There’s nothing better than classic outdoor advertising using a flag. Modern flags can be easily visible in sunlight and can last for 5-7 years. However, this is dependent on how well you take care of it when it’s not in use. Flags are available in a variety of different styles and colors, which allows you to create the perfect look for your business.
Flags are reusable, which is another nice perk. If you want to increase your foot traffic as well, you can place them outside your front door.
Nothing looks worse at a trade show than a completely bare table. It gives off the impression that your business is cheap and tacky. Since these tables are often cheap and inexpensive, a completely naked table makes it even worse. However, table throws are a great way to cover up space on your table. Your presentation will look drastically different, in a better and more professional way. They’re easily customizable and will make your business look great.
PopSockets® are currently the hottest trend in the nation. Even celebrities like Serena Williams, Ryan Seacrest and Michael Phelps have been seen using them on Instagram. One of the best aspects of the PopSocket® is its design customizability. You can add your company’s logo or color scheme to your PopSocket®. PopSockets® are a great way to show off how trendy your company is.
How did the idea start? The CEO of PopSocket®, David Barnett, came up with the idea after being constantly frustrated with his tangled earbuds. To fix this problem, he stuck two huge clothing buttons to the back of his smartphone so he could wind his earbuds around them for storage. After a Kickstarter campaign and a few minor adjustments, the PopSocket® was born.
What exactly is a PopSocket®? A PopSocket® sticks flat to the back of your phone, tablet or case with its repositionable gel. Once extended, the PopSocket® becomes a media stand for your device, a photo or texting grip, or lower it for a video chat. The possibilities are endless with PopSockets®, and with full-color imprinting, so are the imprint possibilities. The back of anyone's phone is prime real estate for any promotion, and the best part is that PopSockets® can be used on any brand of phone. We offer colors in black, white and black/white.
At trade shows, concerts, festivals, or fundraisers, you can have the PopSockets laying flat, or have your employees playing with them to peak people’s interest. Wherever you may be for your next event, use PopSockets®.
As the colder weather starts to subside, it’s a great time to look at promotional products for the spring. We offer a wide variety of promotional products that are perfect for spring. These products are guaranteed to boost your brand awareness and give your consumers a positive impression.
They don’t call it April showers for nothing. Prepare yourself for rain! You’re going to want a sturdy umbrella you can rely on. Look no farther than the Inverted double layer umbrella. We love this umbrella because it features a metal shaft and a classic yet modern "C" shaped plastic handle that makes carrying a breeze! The reverse open/close technology offers a double canopy design that keeps rain inside while you get into the car! It can be screen printed with your company's logo or message. They are available in black, navy, red or royal.
Spring offers tons of events and outdoor activities. These folding chairs with carrying bags are essential. The colorful promo is made using 600 denier nylon with a black trim and comes complete with a 600 denier carrying bag with a shoulder strap and drawstring. It has a steel tubular frame that has a weight limit of 300 pounds. Two mesh cup holders let you relax in style. Choose your chair color and add your brand to complete the promotional look.
After a grueling winter season, everyone wants to go outside and enjoy the weather. A perfect way to start off the warmer weather is by playing outdoor games. This Bag Toss Game Kit is a great way to encourage people to go outdoors. The kit includes two game boards and eight bean bags. Graphic inserts slide into tabs on the front of the boards. Built-in scorekeepers slide up and down the edges of the boards. Two game boards clasp together into a single unit that can be carried like a suitcase. Bean bags can be stored inside the collapsed units so they don't get left behind. Durable plastic construction is built to last. This is bound to stir up some competition at your outdoor event.
With promotional products like these, your customers and employees will have a smooth transition into spring and remember your brand name as well!
Everyone knows that tradeshows are perfect opportunities to showcase your products and promotions. What a lot of people don’t know about are the common mistakes companies make at these networking events. Tradeshow success is measured by how much you put into it. Here are three tips to help you avoid those common mistakes.
Not Having a Hashtag
Everyone is on social media, especially Twitter. Events and tradeshows are a perfect opportunity to engage with your potential customers. Make sure you have a hashtag for the tradeshow or event you’re participating in. Having a theme for your booth can make it easier to come up with a hashtag. For example, if you’re at a Social Technology Show, you should use #STS and @thenameofyourcompany. Lastly, make sure you’re consistent will all of your hashtags. You don’t want all your hard work to be for nothing!
Waiting to Post on Social Media
Communicating with your social media followers is a must. If they don’t know when you’re going to be at the tradeshow, they most likely will not attend. You should post about the event at least four weeks in advance. This allows enough time for someone to work out their schedule. You should post on at least three different social media channels before the show. The best social media channels to use are LinkedIn, Facebook and Twitter. However, you may want to post on Pinterest, if your product is elegant enough.
Weak Giveaway Branding
Anyone who visits a tradeshow always looks forward to giveaways. You should understand how long you think someone is going to use your giveaway. Consider the wear and tear on your giveaway before making your final selection. Make sure your giveaway branding is attractive and appropriate. Depending on your brand, make it look professional. If your brand is more fun and playful, then show it. At the end of the show, you want to make sure that person remembers what you’re all about.
Looking for a great idea for your next trade show, event, meeting, or expo? Use business gifts and giveaways to represent your brand. They will help keep the idea of your company in every attendee’s mind. Check out these hot promotional ideas...
Take your drinks on the go! Tumblers make a great giveaway, such as the Insulated Tumbler Ice Cup. We love this cup because it is BPA free and features double wall insulation, a threaded lid with colored straw, molded grommet to keep the straw in the lid and a tapered bottom that fits most drink holders so you can take it with you anywhere. Ideal for trade shows, conventions, and corporate incentives, customize this classic giveaway by having your company logo or design imprinted on the surface. Select this plastic tumbler for your upcoming advertising campaign and sip on success!
Tote bags are always a hit at events. Plus they have a huge imprint area for your logo. The Umek Non-Woven Tote Bag is made of nonwoven polypropylene, comes in a variety of colors, has long handles for easy carrying, and a bottom gusset for the strength to hold it all. It makes a great reusable shopping bag, so recipients can do their part to conserve paper and plastic. Have your company logo or message silkscreened on the side to make a great giveaway or swag-bag for next company event.
Gadgets for technological devices are always a must! Promote your brand with an ideal product like a two-port USB wall charger. The universal charger is great for charging mobile devices like smartphones and iPads. Choose from either a regular or UL tested wall charger that's individually poly bagged. Recipients simply plug in the USB wall charger and use their existing USB cable to connect their mobile devices. The lightweight, compact item will be imprinted with 1-4 colors to reinforce your brand and logo.
There’s no doubt that winter is in full swing. With brown slush in the streets and grey skies, this time of year can be tough and more stressful. That’s why at Olive Promotions and Apparel we have put together a list of promotional products to help you, your employees, and your clients de-stress as the new-year gets moving.
Stress balls are iconic in the promotional product industry because everybody can ease tension throughout their work day! Thus, these items can be applied to so many different types of markets, including therapists, government workers, construction companies and even marketing agencies. We offer a wide selection of custom stress balls including shaped ones, such as hearts, hamburgers, hard hats, and houses.
We can’t leave out branded office toys for beating the winter blues! Your clients can take a break mid-day by tossing around a branded foam football or hacky sack and appreciate how laid back and fun your company is. Or your client’s office could be lacking a custom mini basketball hoop for tossing around ideas!
Earbuds and Headphones.
For many people, music is the ultimate form of relaxation. Your customers will love that you gifted them custom earbuds or headphones so they can listen to their tunes, and not their cubicle neighbor’s constant chatter.
Many people find that a warm cup of coffee at the beginning of their workday is great for stress relief. This makes for a perfect opportunity to have a custom imprint on coffee mugs! When your clients can look to your brand for their morning routine, they’ll remember how much they appreciate the relationship they have with you.
Have another idea in mind for a stress relieving product? Search for it on our website! We have thousands of branded promotional products at Olive Promotions and Apparel.
With all the snow, ice, and freezing temperatures, it’s an ideal time to take advantage of winter-themed promotional products. Whether you’re sending gifts to customers, thanking employees for their hard work, or wanting more brand exposure for your business, here are a few ideas to try this season:
To keep your customers and your employees warm as they travel through snow, consider custom outerwear such as winter accessory sets. Each of these sets typically include a fleece cap, scarf, and gloves all of which come in a matching drawstring pouch.
Winter and cold weather also mean icy windshields. Ice scrapers make for great promotional products because they’re inexpensive as a business expense yet practical for recipients and are extremely useful this time of year.
Another great idea for winter promotions are custom mugs. Consider creating a hot chocolate gift set by combining cocoa mix packets with a colorful mug or stainless steel thermo so clients can carry their toasty drink wherever they go. Remember, drinkware will be appreciated long after the cold weather disappears!
But who wants to go outside when it’s cold anyway? Give customers a reason to curl up by the fire with custom playing cards or a game set they can play while cooped up inside. Game sets can include anything from a deck of cards, dice, dominoes, checkers, chess, backgammon, and/or cribbage.
With promotional products like these, your customers and employees will make it comfortably through the winter and remember your brand name as well!
With ever-increasing competition, it’s vital to look for different ways to stay top-of-mind in customers' minds. One such trend is offering promotional products at trade shows, exhibitions, seminars, meetings, gatherings, and so on. Although this isn’t a new concept, promotional products have gained traction as a way to compete for new business and to solidify relationships with existing customers.
Every business wants to stand out and do something differently. Promotional items are a great way to allow your company to express its style and viewpoints in a unique and appealing manner. Don’t mistakenly believe that promotional items are available to large companies only! Small- and medium-sized companies can get exceptional return on investment using promotional products for an affordable prize.
Promotional products run the spectrum so if you’re balancing a budget, there are still plenty of viable options. For instance, custom pens are great-looking and their smooth-writing inks make them practical as well. They’re easily customized to promote your brand and your business in a variety of way. Have your company name and logo engraved on a stylish pen and then distribute them freely at the next trade show. And so much more awaits: coffee mugs, table clocks, t-shirts, and totes are other great promotional items. Their enduring presence will help you achieve the target result, as well as provide wonderful utility to the user, your customer.
In addition, promotional products are more affordable than traditional advertising, and possess a very long shelf-life. They’ll cost you less, but will repeatedly deliver – each and every time your customer picks up that pen imprinted with your company's name; fills that coffee mug that is sporting your logo; or plays a round of golf wearing that collared shirt with your company's name embroidered on it.
If you’re participating in any exhibitions, trade shows, conferences or simply to give away to your every-day customers, you can easily choose promotional items to give your company a kind of exposure that isn’t easily achieved through traditional advertising.
Go ahead and make the most of the wide world of promotions by contacting Olive Promotions today!
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