In today’s marketing world there is a hyper-focus on measuring return on investment (ROI). Using data and research to plan marketing campaigns and create new ideas, such as incorporating promotional items, will always yield greater results. That's why we’ve put together a few interesting facts about promotional products to backup your sales and marketing strategy!
Think about your target audience
Think about your target audience when planning a campaign using promotional products. There are a number of different items that we are happy to recommend if your campaign targets a particular demographic. For example:
Spending a little extra time planning out your promotional campaign and thinking about what value you can bring to your audience will go a long way.
Pick items that are useful
77% of consumers say a promotional product’s usefulness is the #1 reason to keep it. Picking a product that is useful in everyday life will increase the likelihood that your audience keeps it and continues to use it. The end result is continuous brand exposure for your organization. Take a look around the office or the kitchen and imagine what might be useful. We provide custom versions of these items!
Use promotional items to increase overall campaign effectiveness
Using promotional items in conjunction with other marketing media efforts will increase your brand exposure. Consider doing a contest on social media to win custom promotional items. This is an excellent way to interact with your audience and spread brand awareness at the same time. The opportunity is endless!
Pick promotional items that will gain brand exposure
At Olive Promotions, we have worked with nearly every type of business and made recommendations for all sorts of different campaigns. Your success is our success and we have thousands of different items to choose from. Give us a call to chat about your goals and see how we can help!
There’s no doubt that winter is in full swing. The midwest has already experienced a record-breaking winter with the return of the polar vortex and the end is not yet in sight. With brown slush in the streets and grey skies above, this time of year is known to be tough and stressful. That’s why Olive Promotions and Apparel has put together a list of promotional products to help you, your employees, and your clients de-stress as the new year gets moving.
Stress balls are iconic in the promotional product industry because everybody can ease tension throughout their work day! These items are relevant to almost every type of market, including but not limited to therapists, government workers, construction companies and even marketing agencies. We offer a wide selection of custom stress balls in a variety of shapes such as hearts, hamburgers, hard hats, and houses, perfect for different occasions. This is a cost effective way to show your employees and clients that you care!
Earbuds and Headphones
Research shows that certain types of music can increase happiness and a feeling of relaxation during stressful times. For many people, listening to music increases productivity and focus. Your customers are sure to love our custom earbuds or headphones. This will let them listen to their tunes and drown out the distractions around them -- like their cubicle neighbor’s constant chatter.
Many people find that a warm cup of coffee at the beginning of their workday is great for stress relief. This is the perfect opportunity to create custom imprints on coffee mugs! When your clients can look to your brand for their morning routine, they’ll remember how much they appreciate the relationship they have with you.
Have another idea in mind for a stress relieving product? Search for it on our website! We have thousands of branded promotional products at Olive Promotions and Apparel.
The corporate environment has changed and is continuing to evolve as we head into 2019. In the age of tech companies like Google and Apple there are more efforts to increase employee retention and loyalty. It is a common occurrence for companies to hand out branded custom corporate apparel with their logos on it. The purpose of this is not to be used as a required uniform but rather as a regular day to day clothing item. Often times these items are distributed around special times such as a big annual event, holiday party, or company milestone. What are the most popular corporate apparel items in 2019? Let’s find out.
Custom Corporate Jackets
It is a known fact living in the midwest that winter is always around the corner. Brookfield and the surrounding areas deal with frigid temperatures nearly 6 out of 12 months of the year. This opens businesses up to a unique opportunity to provide custom branded jackets for employees. Olive Promotions offers fully customizable jackets, fleeces, and windbreakers. Choose from a wide collection of styles that you can easily personalize with your logo and company name! Other than actively showing off your brand, you’ll keep business associates warm and protected against wind and rain.
Personalized Performance Workout Apparel
Consider customizing performance athletic apparel for employees to encourage a healthy and active lifestyle. Another recent corporate trend is encouraging employees to be more active and promote wellness to reduce stress and even save on insurance premiums! Olive Promotions has you covered in this area too. Our moisture-wicking performance apparel comes equipped with UV protection and comfort seams. Consider starting a recreational jogging or walking group to go a step further!
Promotional Hats and Caps
Last but not least, providing branded hats and caps is a more cost effective option to fit within budgets while still showing employee appreciation and expanding brand awareness. From comfy beanies to top-quality caps, Olive Promotions offers a variety of personalized headwear in a range of styles and colors. Hats can be one size fits all or custom fit with several options for logo locations for maximum brand exposure.
As 2019 progresses, now is the perfect time to show employees that their hard work is being valued. Contribute to company culture and morale by providing branded apparel to be worn on their own time! The obvious benefit comes from potential customers around town seeing that your team is proud to work for the organization. Increased brand exposure is an added benefit. Give Olive Promotions a call to discuss how we can help find the right option to outfit your entire team!
Spring and summer tends to be the busiest time of year for trade shows. Chicago and the midwest region hosts some of the largest trade shows in the country such as the International Home + Housewares Show in April. Trade shows often host thousands of different vendors/companies who are all competing for attention from visitors in the area. On top of that, it is tough to figure out how to maximize the limited amount of space granted to you at a trade show. How can you make sure that you stand out from your competition? Custom booth trade show booth design is a great way to start.
We know how important it is to maximize the investment and time that you put into presenting at trade shows. Make the most out of this important time with the right booth setup. At Olive Promotions we place emphasis on making sure you are equipped with all of the right promotional items to make your event a huge success. Give us a call and we will be happy to lend a hand!
Each year, thousands of companies utilize Thanksgiving Day to spread cheer by showing appreciation towards clients and employees. This is because marketing efforts that focus on Thanksgiving Day has to the capacity to improve rapport with clientele and morale with employees.
Have you ever promoted your brand during Thanksgiving Day? If not, now is the perfect chance. Take the opportunity to join in the festivities and gain the goodwill of customers and employees. Here are a few Thanksgiving marketing ideas that can drive your brand.
Keep In Touch With Your Customers
Send your existing customers Thanksgiving cards with personalized messages. They'll give an extra touch of personability and show extra appreciation for them. They also help customers remember your brand in a positive light, helping you retain their loyalty for a long time.
Gift Card Giveaways
A gift card is a great way to show your appreciation. Offering gifts cards is a simple but thoughtful gesture that allows valued customers and employees promising discounts at restaurants or any local business. Make it a point to advertise these cards or offers on your website and social media platforms so that more people notice and take advantage of them.
Donate to a Charity
Look for charities that are in need of donations or one that you are particularly interested in. Make a contribution to ensure they have a memorable Thanksgiving Day and holiday season -- either monetary or through handy giveaways that can be put to use immediately.
Create A Contest on Social Media
Invite followers on Facebook and Twitter to send in their favorite Thanksgiving photos and videos. Create a deadline to make sure a lot of people share their pictures and videos. Make sure that the contest is exposed to a large audience by aiming for a lot of shares and likes. Announce prizes to incentivize people to participate in the contest. Social media contests are a viable option for any industry because they're easy to set up, there is a variety of ways to conduct them, and they tend to attract a lot of attention.
Distribute seasonal giveaways
Distribute giveaways imprinted with your logo and message. Browse through our inventory for products that will fit within your budget. You can call us at 262.790.9110 or send an email to email@example.com to get started.
This November, promote your Thanksgiving celebration with Olive Promotions promotional products. Thanksgiving is a holiday in which we take time to be thankful for all the wonderful things in our lives. Show your clients how thankful you are to have them with these promotional ideas.
As winter starts to settle in, it’s important that we remain warm during these cold winter months. Promoting your business using promotional items is a great way to gain positive advertising exposure. We recommend that you vary your giveaways based upon the season. For example, it doesn’t make sense to give away golf shirts in January, unless you have a specific indoor golf event. So make sure your giveaways are usable at the time you give them out. If you’re looking to give out a great winter promotional item, look not further than the OGIO Endurance Radius ¼ Zip.
This is the perfect winter item to showcase your company's logo or brand. This ¼ zip features wicking layerable warmth stretch flatlock seams for extreme comfort. The reflective details feature a 91/9 poly/spandex jersey with stay-cool wicking technology. The brushed interior reflective OGIO Endurance heat transfer label highlights a tag-free comfort zip-through cadet collar with molded cord pull. If you’re worried that your neck will be exposed, this ¼ zip has heat transfer at the back of the neck. The raglan sleeves have shaped cuffs with reflective heat transfers at the lower back. This product comes in three different colors- blacktop, electric blue and gear grey. The ¼ zip comes in five different sizes and is completely customizable. The lightweight stretch construction improves mobility for a full range of motion. You can buy this item in bulk and as a single item.
If want to be ready for the winter season, be sure to wear and hand out the OGIO Endurance Radius ¼ Zip. These ¼ zips are long lasting and durable. Your clients are bound to wear your sweatshirt for a lifetime.
Halloween is just around the corner, so it’s the perfect time to order some spooky promotional products for your business. Since there are so many ideas, it’s hard sometimes to narrow down your choices. However, it’s important to pick just the right one for your company logo. We’ve created a list of great giveaways that are sure to satisfy your trick-or-treaters and also your best customers.
Remember, candy is essential to any Halloween event, so put your clients in the festive mood with some custom imprinted treats! Skittles or chocolates are two of the more traditional candies you could use as a Halloween giveaway. To go down a more unique route, hand out mints or jelly beans, people are bound to remember these special treats. If you’re looking for something a bit more healthy, try giving away packets of nuts or granola. These fun giveaways are sure to put a smile on anyone's face. They are available in bite-sized packets and in larger decorative tins and jars.
Have your logo imprinted on mood color-changing pencils and your brand or logo will last way longer than it would on a piece of candy. Order your color-changing pencils in any Halloween colors. These colors include orange, green, and purple. If you want to get really spooky, have your message imprinted in black. Your customers will be shocked when they see the pencil change color right before their eyes. These type of pencils are inexpensive, so it’s easy to order big quantities for a small price. It’s a cheap and innovative way to get your brand into everyone’s hands.
Have you thought about being the company that provides kids dressed in Halloween costumes with a place to store their candy? Orange or purple-colored tote bags will do the trick to carry all of their goodies. If you’re looking for something a little more fun, try using a pumpkin themed tote bag. Kids will love to carry around their favorite candy in a creative bag when they’re trick-or-treating.
It’s tough to expand your brand without the use of promotional advertising in one form or another. Who doesn’t like free advertising? Although children might not be your company’s target demographic, giving out useful and fun items to trick-or-treaters is a sure fire way to circulate your businesses logo. No matter what item you decide to go with, kids will love your seasonal spirit. Don’t be afraid to show your creativity during the holidays when it comes to promoting and advertising your brand.
Fall is here and when fall arrives we know the holidays and winter are not far behind. No matter your business or marketing need, promotional sweatshirts are a great way to get your name out there! Olive Promotions has a large selection of custom sweatshirts perfect for displaying your company’s logo or message.
This season check out our Cutter & Buck Clique Ladies' Grace sweatshirt. This sweatshirt will keep you nice and warm during those cold fall nights. This sweatshirt is made of 80% polyester and 20% cotton. It comes with a striped knit collar and cuffs with a contrast jersey lined hood with a drawcord. It comes with raglan sleeves, contrast piping at the raglan sleeves, a hood, a contrast front zipper and pouch pockets. It comes in a variety of different colors including black, dark navy, white, pistol, red, and royal blue. You can pick from five different sizes. You can customize your sweatshirt from the color theme that fits your business. You can promote your business with your company’s logo on the top corner of the sweatshirt. We’ll make sure your logo pops out. Don’t worry, the sweatshirt is machine washable so your logo will not be fading away any time soon. You can purchase the sweatshirt in bulk or just a single item.
Make sure you stay warm this season by purchasing a brand-new Cutter & Buck Clique Ladies' Grace sweatshirt. To receive the full details of the sweatshirt, visit our sample product store here.
Summer is coming to a close and the weather is getting colder. The leaves are changing to those colors we love. What does this mean for your business? It’s time to bring out the fall promotions. Here are some great promotional ideas you should consider using during this season.
Hosting Fall Events
Hosting an event at your business location is a great way to get your brand out there. The event could be anything related to autumn. If your event is located near a school you could hand out back-to-school promotional items to students. A USB device is an excellent fall promotion idea for back to school. Start off by getting your business logo stamped on the front and give them out to students. The best part is that students will actually use this freebie for their schoolwork making it a fantastic choice for a fall promotion.
Using Fall Color Schemes
Because fall is a season of changing colors, you can incorporate the classic hues into a promotional sale. The different shades of fall foliage inspire pictures and events as people look for the transitioning leaves. One way to use foliage to your advantage is by running a promotional sale based on the color of your merchandise or company. After choosing a color to focus on each month, you can reduce the price on all of the products that are available in that color scheme. The fall colors typically resemble orange, red and brown. However, the three main colors associated with changing leaves are red, yellow and orange, but you can add more or less depending on your product.
Utilizing Football Promotions
Although football season begins during the summer and ends in late January, fall is the perfect time to celebrate one of the most popular sports in America. Although some states have more dedication to the sport than others, you can run these promotions so they can be applied to any state or region.
If you’re in need of football ideas, consider running a weekly deal based on one of the big games going on. There’s usually a game every week that football fans are dying to watch. You can ask your customers who they want to win the game. You can keep track of responses in a notebook or on a spreadsheet if there is a computer nearby. Once the game airs, customers who guessed right can receive a special discount.
Make sure to take advantage of some of these fall promotions ideas this autumn. These ideas can be expanded upon, or you might even have your own brilliant seasonal promotions idea that you’ve been thinking about. Either way, you should make sure your strategy is on the right track this year to generate the type of exposure you’re looking for. Fall promotions are an incredibly important tool this time of year.
The use of custom mesh hats for your business is a great way of making your brand more unique, established and refined. Apart from earning great respect and a good reputation for your business, custom hats are a great boost to the performance of your business. Also, custom hats can give your company a greater perceived value. However, It’s important to avoid choosing similar color schemes to other businesses when customizing your hats. This is to ensure that your organization maintains uniqueness. Here are some ways custom hats for your business can be beneficial.
Custom hats are the ideal advertisement tool for your company since they act as a walking billboard. Your custom hats should have the appropriate designs for your employees to ensure they are comfortable working while wearing these hats. It is strongly suggested to have your business’ logo on the hat’s front to optimize the promotion. This is among the most important reasons why company owners should use custom hats.
Custom hats are ideal gifts for prospective customers, clients, partners. It is a great way of giving the brand of your business a lot of exposure. Gifting away your custom hats to your customers, partners or maybe the participants in some sports teams that your business sponsors is a great way of enhancing your company’s reputation.
When promoting your company, it is critical to stand out from your competitors. Using customized hats offers the platform of coming up with designs that will uniquely promote your company or business. Coming up with a strong and creative design strategy for your hats is crucial. Customized hats are the perfect example of a professional and elegant appearance for your employees.
With custom hats, you may have different shades of colors to differentiate the various departments of your company. This creates a great first impression with customers about how well your business is organized. It is one of the major reasons why managers and business owners should opt for a custom hat.
The custom hats are affordable and will not be costly to your company. You will have inexpensive good looking custom made hats which add great value to your business. If you’re interested in the pricing of our hats, check out our custom hat product page.
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2965 N. Brookfield Road
Brookfield, WI 53045