As humans, we look for ways to engage with others. As a business, you want to interact with others in a way that sparks their attention and curiosity. Promotional products are not only a great way to start a conversation at a trade show, but they allow the consumer to continue the conversation every time they use the product. Using hats and mugs as your promotional product may seem standard, but there is power in simplicity. Check out just how powerful a simple mug and hat are.
Power of the mug. By holding your customers morning cup of joe for them, you're doing them a favor. Being apart of this everyday routine serves as a subtle reminder that you are always there. So, when there comes a time when your services are needed, they will think of you, not your competitor. Plus, who doesn’t need another mug?
Power of the hat. Day at the beach with friends calls for a hat and a photo op. Before you know it your logo is featured on the consumer's latest Instagram post or displayed in their new profile picture. As a result, your brand recognition is growing, whether others consciously realize it or not. This hat can also spark some beach conversation. For those that don’t immediately recognize the brand, they may ask questions, opening the floor to a sales pitch for your company. When customers share their experience with a company, it creates a whole new level of credibility.
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